Cebu Pacific (CEB) will use a third party, Interactive Technology Solutions, Inc. (ITech), for phone call reservations on top of CEBs own contact center operations to make booking faster and more convenient. ITechs services started last August 8, 2008. CEB handles over 5 million online bookings annually.

CEB Marketing and Product VP Candice Iyog, said, "Cebu Pacifics partnership with ITech will increase accessibility to our reservations hotline, where i-Techs customer service team will handle passenger concerns. We hope that this partnership will provide our passengers a better experience at the reservations contact point."

"Cebu Pacific has been a leading innovator in the Philippines aviation sector since its inception in 1996. They have demonstrated their confidence in ITech to handle their contact center operations and we aim to exceed their expectations by providing the customer service the public deserves.", Arlene Aguilar, the ITech General Manager, stated.

Further, Marvin Cui, CEB Call Center and Ticketing Director, said, "ITech will play a pivotal role in the growth of Cebu Pacific in the local and international markets. Calls will be handled by ITech in its facilities, aside from the existing Cebu Pacifics contact center facilities, thereby increasing the capacity to entertain calls at any given time. This customer relationship partnership will support the airlines growth strategy, as well as the growth of the Philippines' travel industry."

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